In business, definitions are everywhere. They’re your first line of defense in mission statements, job descriptions, expense accounts, statements of work, accounting principles and the like. If you fail to define the parameters and jurisdiction of a tool or concept, you’ll be left…
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Facebook garnered more than 1 trillion pageviews per month in June and July, according to data from DoubleClick.
The Google-owned ad network found that Facebook received approximately 870 million unique visitors in June and 860 million in July, exceeding the known number of users by more than 100 million.
Each visitor averaged approximately 1,160 pageviews in July and 40 per visit — enormous by any standard. Time spent on the site was around 25 minutes per user.
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Let’s face it. Unless you run a small- to medium-sized accounting firm, the motivation for starting your own business probably had very little to do with wanting to use your skills as a bookkeeper. You wanted to use your talents as a graphic designer, or a craft beer brewer or a…
If you’re a freelancer, consultant or other independent worker, chances are you abandoned the comfortable and steady office paycheck to become your own boss, make your own rules and blaze your own trail. So why are you still navigating unpleasant situations with your clients? What…
For the small business owner, trying to navigate the credit and lending world can feel like a vicious Catch-22. Most commercial banks and traditional lenders are reluctant to loosen their purse strings until you’ve proven yourself with a strong credit history. But it’s difficult to…
Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. Companies are also thinking about social media as an integrated element that spans all of its campaigns and channels – not as its own silo. But enabling people to…
If you’ve ever been stuck in the checkout line behind someone redeeming a handful of paper coupons, you know that many people are still clipping them in the traditional sense.
That’s changing, though. In 2011, 53% of redemptions are still done with paper coupons, but Internet-based…
